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Gaffer's Blog The older I get, the harder I Wii...

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Old 13-03-2007, 10:54 PM   #1 (permalink)
Gaffer
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Default Sales of Wii

First blog (so please be gentle with me )

Where do I start? The Wii is in massive demand around the world. They're flying off the shelves as soon as they hit them.
Now consoles have a bit of a minefield when they're released. Long gone are the days where a few children/gamers may or may not decide to buy them.....now many many more people want them.

This is two pronged. When I were a lad, I used to run around outside with my friends. There were woods round the back of our house, and we'd regularly go exploring. There was also a pond and stream there. What is it with kids and ponds and streams and falling in and reed-boat racing .....but I digress.
The point is that whereas I would go out to enjoy myself as I was growing up, if I had kids of my own now, I wouldn't let 'em out anywhere without one of these guys to accompany them:

which means kids nowadays spend a bit more time indoors than I used to.

The second reason is that the Wii has, quite simply, made gaming accessible to everyone.
Remember, gaming started out as family orientated (eg, look at the Atari 2600 system), and then migrated to a younger audience with the nes/master system etc etc (those of you that had one were young then). The milestone of the PS2 (certainly touted at the time) was that Sony moved the market into the 20's gamers. It was a master stroke and ensured an explosion of new genres (eg driving simulators like GranTurismo, 'gangsta' games like GTA etc etc), that previously may not even have appeared on the PC. It also ensured the success of the PS2.

Now the Wii has taken the next step and opened up the audience to...well....pretty much everyone.
From really young kids who might enjoy the mindless simplicity of WiiPlay, to more seasoned gamers who may be playing Zelda, all the way through to old-timers who fancy a trip down the bowling alley a la WiiSports.

I was in Gamestation the other day and was told that for the first time in memorable history, girlfriends and wives are buying games for themselves .
Whereas before, when spending close to 40squid on a game, the other half would look at you with that withering "bloody child, why don't you just grow up and stop wasting your money", you're now likely to get a nod of approval at the least (when she finally stops to let you play that is )

I myself stood next to an elderly lady gushing to her friend in Game about the virtues of Wii:
Lady "Oooh yes, this is that fancy new game thing."
Friend of Lady "What is it"
Lady "Well, you move the remote about like you would a real thing, so in tennis, you play like in real life. You don't press any buttons or have to learn anything complicated".
Friend of Lady "That sounds good"
Lady "Yes, and the kids will love it too...."

Think about it for a second...the market that's been tapped here is MASSIVE.
The PS3 and 360 are designed for Gamers. The Wii is designed for everyone.


And my point is?

Well, according to Video Games Charts, the Wii has nearly got to 6million sold. The site makes a differentiation between what is shipped and what is sold. For instance, Sony insists it has sold 4million PS3's. What this means is that it has sold 4million units to retailers. The retailers have sold just over 2million of these units to us. It's this figure that is important. Some detractors point out that many of the sold units were sold on ebay (and therefore the PS3 has sold even less). However, this doesn't mean anything really. The people who bought those from ebay were (presumably) buying them to play, so the overall figures of "sold to the public" reamin about the same.

Here are the figures from VGcharts:




There is an alternative site called Next Gen Wars, that gives these figures (but doesn't go into detail about how it came to those figures, unlike the first link):
360: 10,735,413
Wii: 5,002,824
PS3: 1,590,616


Both sites stress that these are educated best guesses and vgcharts uses data from the sales industry to support its claims.

What does this mean? Well, if you look at the numbers it means that Nintendo has managed to make and sell over half as many consoles in four months as M$ did in over one year. That's a BIG amount, over twice the rate of 360 in fact (ninty=1.43million/month, whereas MS=0.59million/month).
This makes me think that the percieved shortage of Wii's is less due to poor response from Ninty, and more due to excessively high demand.
At current growth rate, by the Summer, the Wii will be the number one console.
Which is to be expected when you've opened up the market to everyone.

It's helped by the fact that the Wii is considerably cheaper than the other two 7th gen offerings, meaning that they're even more appealing to the otherwise non-gaming population.

Now many people who are gamers will also buy a Wii in addition to one or both of the other consoles.
Master stroke number 3 from Nintendo....despite it's "on-paper" graphical/processing inferiority, they'll still get sales from people who have the competitor.

So let's put this into perspective: Ninty has created a product that;
because of its price may steal sales from it's competitors
because of its price again, may add to sales alongside its competitors
and because of its innovation can market itself to buyers the competitors can only dream of.

....and big sales means continued support from developers all wanting to get in on the action

....all of which means it's looking good for us Wii'ers and I'm sure we'll have lots of fantastic games to look forward to on the horizon




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Old 13-03-2007, 11:16 PM   #2 (permalink)
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First of all I think if that is the way the society is going I will be buying shares in Securicor now...! :-)

I think most if not all your points are valid. Nintendo have either really thought about what they were doing with the Wii or they have been very lucky and now milk the whole "the Wii is for all" attitude.

I also agree with the supply and demand theory. I still can not understand why there is a shortage of Wii's. I would really love to know if they cannot produce enough plastic to get these Wii's on the shelf... or do Nintendo create "you want what you cant get" attitude which seems to work on the UK public.

As an example: I didn’t want to go to the V-festival this year as I went last year and didn’t think it was that great, so decided not to get tickets. The day the tickets all sold out, I wanted to go… why is that?  and now I search ebay looking for cheap tickets, and now I am so desperate for some even though I never wanted to go… strange….

Wii will easily go on to be the biggest selling console ever, I would even put money on it. I should imagine Nintendo still have some surprises ready for when the Wii hysteria dies down.

Even though I always take a sceptical view on Nintendo, I do believe they have create a console that is for everyone. I know women at work who have trouble turning their PC on in the morning, but come in after a weekend and talk about Wii bowling as if they had played games all their lifes… or how once the kids have gone to bed, a few glasses of wine and before they knew it, it was 3am and they were still playing the Wii….

I think the console represents value for money although I do still think some of the games are a little steep in price…

no matter of the shortage, the price of the games, sales continue to flow...

Nice first blog…!

p.s I used to play army in the woods all the time…until I got my Amiga 500 :-)


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Old 14-03-2007, 12:24 AM   #3 (permalink)
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Smile Lies, damned lies and statistics :-)

Hey Gaffer,

Excellent first blog entry... you have set the bar high here me thinks - looking forward to your next entry.

I for one find the sales stats on the Wii incredible. It is thanks to a Wii finder link on this very forum that I managed to get mine. In central scotland the Wii is still rarer than a Scotland international rugby victory!

keep up the good work
thanks
Stupot


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Old 14-03-2007, 02:01 AM   #4 (permalink)
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Nice work! I like how you narrate the blog like a story. I couldn't tell this was your first blog. You throw out some important facts to the readers and you leave the readers wanting to hear more.
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Old 14-03-2007, 09:44 AM   #5 (permalink)
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Quote:
Originally Posted by Gaffer74 View Post
So let's put this into perspective: Ninty has created a product that;
because of its price may steal sales from it's competitors
because of its price again, may add to sales alongside its competitors
and because of its innovation can market itself to buyers the competitors can only dream of.
Couldn't of put it better myself! I think that at during the festive season at the end of the year we will see an even larger increase in sales of the Wii as it will have become established by then with heaps and heaps of games and peripherals for people to choose from!

And no doubt their will be even more great games in the pipeline set to use the Wii controller in new and strange ways!

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Old 14-03-2007, 05:11 PM   #6 (permalink)
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nice work, but how do ou make a blog anyway ?
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Old 14-03-2007, 05:40 PM   #7 (permalink)
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Thanx for the support everyone


Quote:
Originally Posted by jord@n View Post
nice work, but how do ou make a blog anyway ?
I'm not sure, but I plan to go about it like this:

1) Rant and rave and spout any and every lunatic thought that enters my head

2) Let everyone comment on it




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Old 14-03-2007, 05:49 PM   #8 (permalink)
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Quote:
Originally Posted by Gaffer74 View Post
Thanx for the support everyone

I'm not sure, but I plan to go about it like this:

1) Rant and rave and spout any and every lunatic thought that enters my head

2) Let everyone comment on it


I like your thinking!

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Old 16-03-2007, 06:03 PM   #9 (permalink)
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That was a brilliant first blog.

I think maybe you should include a little more comedy next time, but it'd still work if you didn't.




NINTENDO FAREVA!
*is a Ninty fangirl*
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Old 19-03-2007, 10:15 PM   #10 (permalink)
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Thank you
..i'll try for a later one



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